As a professional photographer I am confident: my portfolio is my lifeline, it is my catwalk collection and showcase product.
It works in a same way with any other business.
Photography is not just a picture, a prototype of your product. If you have tried to make good products, you must provide it to the buyer very well.
Your business needs a portfolio that markets you; images that bring the clients in to allow you to capitalise on the imagery you have got. Beautiful images for your website, social networks and printed catalogues: all that showcase your goods but also really ‘sell’ it beautifully.
My main area of activity is professional advertising staged photography to promote people, products and services.